The platform is rolling out a new feature that allows them to cut down on the quantity of artificial intelligence-produced videos appearing in their feeds. This move comes as the platform disclosed that it presently contains more than 1 bn content made with AI.
Trial and Implementation
The update is undergoing trials over the next few weeks before a full-scale release. This shift aligns with a increase in AI-generated material, driven by recent AI video creators.
AI Content on Other Platforms
It has been noted that nearly a tenth of the quickest rising content creators on a popular video site only show AI-generated videos. A large amount of this output is deemed low-quality AI content, a term for inferior, mass-produced content that is often illogical or surreal.
“We know from our community that many people appreciate content created using AI tools, from digital art to educational videos, and we intend to give people the ability to adjust the amount of that, depending on their own preferences,” stated a platform representative.
Volume and Proportions
TikTok shared that there are currently over a billion videos on its app labeled as AI-generated. In total, in excess of 100 m media items are uploaded to the service every day, making clips made by AI a minor portion of its total content library.
Customizing Your Feed
Members will be in a position to decrease or raise the amount of AI-generated videos they view by opening the topic control setting in the app and picking AI-made media. Further subjects that are already be adjusted under the filter encompass news, fashion, aesthetics, and choreography.
AI Disclosure Rules
TikTok’s policies require content makers to label convincing artificially created content, and it bans dangerous fake videos of well-known individuals or critical incidents. Any realistic AI video that is not labeled can be deleted under its user guidelines.
Additionally, the platform will from now on attach an artificially created label to content created with its own AI tools, or identified by an collaborative effort for spotting artificial media. This measure is designed to stop users from trying to evade the labeling process.
AI Literacy Programs
The company is also launching a $2 million educational fund for professionals and groups to create educational content about using AI responsibly. This program will benefit non-profit groups dedicated to educating computer science.
Moderation Strategy
The video-sharing app has justified its moderation strategy, following controversy over intentions to lay off numerous safety staff in the UK. It is planning to eliminate hundreds of positions in its user protection division in London, with worker representatives and online safety experts voicing alarm that people are being substituted by automated systems.
A company official clarified that staff-based oversight would remain essential, but automated tools can protect employees by removing the most harmful content prior to it has to be seen by people. The company reported a 76% decrease in disturbing and violent content handled by content reviewers over the last 12 months due to reliance on its AI tools.
“We think that it’s essential to balance humans and technology to ensure user safety,” she said. “We’ll have people as involved in the system, but we additionally believe it’s extremely critical to limit contact with dangerous material as swiftly, which is the area in which a significant AI assistance is really helping us process content quickly.”
